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The World Conservation Award provides an opportunity for individual Scouts to 'think globally' and 'act locally' to preserve and improve our environment. This program is designed to make youth members aware that all nations are closely related through natural resources and that we are interdependent with our world environment.
The design of the badge incorporates the panda logo of the World Wildlife Fund, which sponsors the Award on a worldwide basis with the fleur-de-lis, which is found on or as the basis for many nation's Scouting emblems. The World Conservation Award is earned by Scouts and Venturers in many other nations outside of the United States.