Recruiting

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<center><big>[[Recruiting]] goes on every day, not just at a one-night meeting.<br>Your recruiting today determines the health of your unit tomorrow.</big></center><br>
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<center><big>''[[Recruiting]] goes on every day, not just at a one-night meeting.<br>Expect half of the families to plan their fall commitments in the spring.<br>Follow-up again with the rest at your fall roundup.''</big></center><br>
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{| class="wikitable" border="1" cellpadding="3" cellspacing="5" align="right"
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|align="center"|[[Image:WilliamDBoyceNewUnitOrganizerAwardKnot.gif|frame|center|]]
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|-
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|align="center"|[[William D. Boyce Award|W.D.Boyce New Unit Organizer Award]]
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|-
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|align="center"|[[Image:Recruiter.jpg|center]]
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|-
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|align="center"|[[Recruiter Strip]]
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|}
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While recruiting should happen every day, your spring recruiting event is very important. By joining in the spring, new Scouts will be able to go to [[Summer Camp|Camp]] '''''this''''' year. Your summertime calendar is packed full of trips, events, and camping. The spring roundup invariably is when you will also find some of your best new leaders.
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{{TOCleft}}
 +
:''Recruiting is also called "Roundup," "New Scout Orientation," "Race to Cub Scouting," or "School Night for Scouting"
-
Your fall recruiting event is just as important. This is when you get another chance to recruit the ones you missed in the spring.
+
Your spring and fall recruiting events are vital for your unit. With a spring roundup, you can recruit before they commit to other fall activities. New Scouts will get to go to [[Cub Scout Day Camp|Camp]] '''''this''''' year. Your summertime calendar is packed full with the trips, events, and camping they want. Parents who plan ahead can make great new leaders.
 +
{{quote-source|“A boy on joining wants to begin Scouting right away.”|[[Robert Baden-Powell]]}}
 +
Your fall recruiting is important too. This is when you get another chance to recruit the ones you missed in the spring. Don't focus on the activities they just missed but what is still coming up.
-
It is your program and your upcoming calendar that will sell them on Scouting. Make sure that your calendar is planned months or ideally a year in advance and stocked full of great events. Make sure to include all of the [[council]] and district events you can. Prepare a simplified, one-page calendar for recruiting. The most important sales flier you have is your busy calendar.
+
Your program and your calendar will sell them on Scouting. Make sure that your calendar is planned months or a year in advance and stocked full of great events. Make sure to include all of the [[council]] and district events you can. Prepare a simplified, one-page calendar for recruiting. The most important sales flier you have is your busy calendar.
Your other tool will be a good recruiting flier. Your district executive can provide the recruitment fliers and posters.
Your other tool will be a good recruiting flier. Your district executive can provide the recruitment fliers and posters.
-
Don't forget how flexible we are. If they miss a sports practice, they may not be able to play in the game. But in Scouts you can miss meetings or even a season and still be welcome.
+
Don't forget how flexible we are. If they miss a sports practice, they may not be able to play the next game. But in Scouts, you can miss a meeting or even a season and still be welcome.
-
==Purpose==
+
==The Six P's of Recruiting==
-
* To ensure that every boy has a chance to be in Scouts
+
-
* To sign up Tiger Cubs, Cub Scouts, and Webelos into existing packs to help keep them strong
+
-
* To involve every parent parent participation as unit leaders and committee members; and
+
-
* To organize new units in areas we are not currently serving.
+
-
==Plan==
+
===Purpose===
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* Choose one night for your spring roundup and one night for your fall round-up.
+
Have a clear purpose:
-
· Flyer every school (where permitted) to extend an invitation to boys
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* '''''Every boy deserves the chance to be a Scout.'''''
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· Provide information to every religious affiliation to extend an invitation to boys
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* Sign up Cub Scouts and Webelos into existing packs as well as Boy Scouts and Venturer
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· Encourage Chartered Partners to assist in the recruitment of youth for their programs
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* Recruit parents to be unit leaders and committee members
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· Encourage current members to promote Scouting by providing “tools” for recruitment
+
* Organize new units in areas we are not currently serving.
-
· Attend School Open Houses/Meet the Teacher events to provide Scouting information
+
* You are ''"Here for the boys."'' Help every boy succeed, not just your own. Help every unit succeed, not just your own.
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· Arrange for classroom, lunchroom or playground visits to promote Scouting
+
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· Units and District Volunteers work together to conduct roundup programs
+
-
++Promotion==
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===Plan===
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· Every registered Cub Scouting family will receive a special “Join the Team” mailing this
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Involve everyone in the plan:
-
summer which will include a static sticker for their car window with special instructions for
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* '''''Ask''''' every leader to participate. You need everyone's help that night and as you publicize the event.
-
Peer-to-Peer Recruiting.
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* '''''Ask''''' your district for help with Informational fliers and posters.
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· Flyers, posters, council-wide, district-wide and unit promotions.
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* '''''Ask''''' other units to buddy up with you. ''"A Scout is Helpful."'' Work with each other.
-
==Find Your Prospect==
 
-
A prospect will rarely find you. You have to be pro-active and invite them, often several times.
 
-
# The first group to invite are the friends of your existing Scouts. Ask each Scout to invite at least two friends and their families to the orientation meeting. Referrals are your best prospects. If his buddies join, your existing Scout is more likely to stay in too. Especially for younger Scouts, show them the [[Recruiter Strip]] they can earn.
 
-
# Also ask your chartered organization to take your fliers to youth that they know. Have your Scouts go to their meeting and show your charter organization all that you will be doing. Make sure to include your community service.
 
-
# Ask your committee to each take recruiting fliers to their other organizations including: PTO, Religious Organizations, Sunday Schools, confirmation classes, sports teams, Lions Clubs, Rotary, etc.
 
-
# Articles in your local paper about activities can be a great sales tool. A paper may let you include details of you upcoming orientation at the end of the article.
 
-
# Finally, youth from the community can sometimes be reached by announcements through area schools. Your district executive should have contacts with school administrators.
 
-
==Promoting the Orientation==
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===Promote===
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Attendance at the orientation meeting is very important. Don't use jargon like DE, FOS, OA, or SPL as this can scare off prospects. Some ideas for promoting the orientation include:
+
A new Scout will rarely find you. You have to be pro-active and invite them, often several times.
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* Your district will help you with Informational flayers. You have to have something to send home.
+
# '''''Ask''''' each Scout to invite two friends. Referrals are your best prospects. If their buddies join, your Scouts are more likely to stay in too. Show them the [[Recruiter Strip]] they can earn.
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* Ask each Scout to give fliers to two friends and their families to the orientation meeting.
+
# '''''Ask''''' your [[chartered organization]] to distribute your fliers. Go to their meeting and show them all you do.
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* Have Boy Talks in the schools on the day of the meeting, school open houses, and posters in schools.
+
# '''''Ask''''' your committee to take recruiting fliers to PTO, Religious Organizations, Sunday Schools, sports teams, clubs, etc.
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* Your District has Radio & TV Public Service Announcements you can use.
+
# '''''Ask''''' local newspapers to run an article about a recent event and include details of your upcoming orientation.
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* Call your list of prospects who have not joined in the past.
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# '''''Ask''''' local radio, TV stations, and cable providers to run Public Service Announcements you can get from your district.
-
* Promote the orientation at area churches, playgrounds, and parks
+
# '''''Ask''''' if you can do fliers, boy talks, and an open house in area schools. Your district executive should have contacts with school administrators.
-
Use your resources and brainstorm other ideas.
+
# '''''Ask''''' your past prospects who have not signed up yet to come this time. You may need to invite them several times.
 +
Use all ''seven'' ways to promote your unit. Note that the key word is '''''Ask'''''. Use your resources. Brainstorm other ideas.
-
==Conducting the Orientation==
+
 
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Hold the sign-up at the location where the unit will meet or at their school. Make it a brief, upbeat, and well-planned rally. The group presentation should take no more than a few minutes. Don't talk about the past.<br>
+
===Present===
-
As they come in, pass out applications, fliers, and your calendar. Ask everyone to fill out the forms. Have plenty of pens.
+
Hold the roundup where the unit meets or at their school. Make it a brief, upbeat, and well-planned rally. Don't talk about the past or use jargon like ''DE" or "FOS" as this can scare off new families.<br>
-
* Have them sign a sheet with Name & Phone information for everyone who attends.
+
'''Setup''' - 30 minutes early and to be ready for early arrivals. Leaders and Scouts only attend if they are in [[Uniform]].
-
* Don't be talking in a click among yourselves. Have a leader walk each prospect to a table and help them.
+
;Gathering Activity
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Open the meeting with the Pledge of Allegiance and very BRIEF remarks.
+
* Ask everyone who attends to sign in with their Name, Home Phone, Cell Phone, Email, Scout's Name, and grade.
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* Introduce your leaders.
+
* As they come in, pass out applications, fliers, and your calendar. Ask everyone to fill out the forms. Have plenty of pens.
-
* Let the Scouts tell about what they have coming up on their calendars: trips, camping, Summer Camp, etc.
+
* Don't stand in a click with your friends. Have a leader walk each prospect to a table and help them.
-
* End the group meeting in a few minutes.
+
'''Opening''' - 4 minutes: Opening [[Flag Ceremony]]. Pledge of Allegiance. Very BRIEF remarks. Introduce your leaders.<br>
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Unit leaders now fan out to meet with families one-on-one to answer questions.
+
'''Presentation''' - ''No more than 8 minutes.''
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* Register new youth members. Explain what they need to know one-on-one. ''Don't overwhelm them. "Do you have any questions?"''
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* Let the '''''Scouts''''' tell about their favorite upcoming activities: trips, camping, [[Summer Camp]], [[Pinewood Derby]], etc.
 +
* End the group meeting in a few minutes. ''Adults: Don't overwhelm them with stories, facts, and figures.''
 +
;Register
 +
* Leaders continue to meet with families one-on-one to answer questions.
 +
* Register new youth members. Explain what they need to know one-on-one. ''Don't overwhelm them. Ask, "Do you have any questions?"''
* Have unit t-shirts available as a gift or at a small cost. If they leave in your t-shirt, they will come back.
* Have unit t-shirts available as a gift or at a small cost. If they leave in your t-shirt, they will come back.
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* Scouts with involved parents stay in Scouts. As you meet one-on-one with families, you need to recruit adults to at least help.
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* Consider light refreshments such as punch and granola bars.
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* Provide light refreshments such as punch and granola bars.
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'''Closing''' - Thank them. Announce the unit's next meeting date and a Welcoming Activity (picnic, bowling, etc.). Closing [[Flag Ceremony]].
-
* Announce the unit's next meeting date. Better still have an orientation event already scheduled.
+
 
 +
 
 +
===Parents===
 +
Scouts with involved parents are more likely to stay in Scouts. Recruit adults to at least help if not be the leaders. These are great tools to help find out what parents can offer. Involve everyone. Scouts with "drive-by" parents won't last.
 +
* [http://www.scouting.org/filestore/pdf/FamilyTalentSurveySheet2008.pdf Pack Family Talent Survey Sheet] - Give one to every adult at your Pack Roundup.
 +
* [http://www.scouting.org/filestore/pdf/34437.pdf Troop Resource Survey 34437] - Boy Scout Version
 +
*[http://www.scouting.org/filestore/pdf/02-822.pdf Become a Scout Volunteer!] - is a good resource to show potential leaders
 +
 
-
Make follow-up calls:
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===Persistence===
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* Call everyone who signed up to again welcome them and confirm information.
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* Call everyone who signed up to again welcome them and confirm information. Do not rely just on email.
-
* Call everyone who did not sign up in a few days and see if they have any questions. If they are not ready can you call them again in a week?
+
* Call everyone who ''didn't'' sign up in a few days and see if they have any questions. Can you call them again in a week?
* Call your prospects again in a week. People often need to be asked several times.
* Call your prospects again in a week. People often need to be asked several times.
-
* Call prospect again just before your next orientation. The ones you missed last time are the best prospects next time.
+
* Call your prospect again just before your next orientation. The ones you missed last time are some of the best prospects next time.
-
==Venturing==
+
 
-
In the case of Venturing-age youth
+
== Recruiting Suggestions and Ideas ==
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* Have each youth complete the Venturing Activity Interest Survey.
+
 
-
* Brainstorm with youth their ideas that might not be on the survey.
+
Whenever possible, coordinate your large recruiting events with other Units in your area.
-
* Review the potential for crew program based on the Program Capability Inventory and the chartered organization.
+
 
 +
If you are sending home flyers, contact the Superintendent or Principal of the school to ensure that you have permission.
 +
 
 +
If you have an extended time were you will talk with parents consider asking a Troop or [[Order of the Arrow]] members to take the Scouts and prospective Scouts outside (or to another room) to play Scouting games.
 +
 
 +
Use multiple resources for publicity whenever possible. If your Chartering Organization has a newsletter, or involves families with appropriately aged children, ask if you can publicize your event via them, or make a presentation to them. If any major events are going on within your unit, invite local media outlets to profile your group and report on the events. Submit major events to public calendars.
 +
 
 +
Contact any lapsed members personally. If a boy dropped out of the unit halfway through the year, a phone call to him or his family may encourage him to rejoin.
 +
 
 +
Have the existing Cubs go to school in uniform on the night their pack/den meets. At this age many boys really want to get a uniform and will be drawn into the game.
==Resources==
==Resources==
;General
;General
 +
* [[Cub Scout]] [[Pack]] - [[Boy Scout]] [[Troop]] - [[Varsity]] [[Team]] - [[Venturing]] [[Crew]]
 +
*New Youth Application: [http://www.scouting.org/filestore/pdf/28-406.pdf English] and [http://www.scouting.org/filestore/pdf/28-423.pdf Spanish]
 +
*New Adult Application: [http://www.scouting.org/filestore/pdf/28-501.pdf English] and [http://www.scouting.org/filestore/pdf/28-502.pdf Spanish]
 +
*[http://www.scouting.org/filestore/pdf/28-402.pdf New Unit Application]
 +
*[http://www.scouting.org/filestore/pdf/28-401.pdf Transfer Form] - to transfer a Youth Member from one unit to another
 +
* [http://www.scouting.org/councils/index.html BSA's Local Council Locater] &mdash; The ''Local Council Locater'' (search engine by Zip Code) will help you find the Council that serves your area.
 +
* [http://www.thescoutzone.org/locator.html Troop locator] - [http://www.joincubscouting.org/locator/index.html Pack locator]
 +
* [http://scouting.org/boyscouts/trainingmodules/orientation%20for%20new%20boy%20scout%20parents.aspx Orientation for New Boy Scout Parents]
* [http://www.scouting.org/media/relationships/thenew-unitprocess/09.aspx Recruit Youth Members and Orient Parents]
* [http://www.scouting.org/media/relationships/thenew-unitprocess/09.aspx Recruit Youth Members and Orient Parents]
-
*[http://www.scouting.org/Media/FactSheets/02-558.aspx Astronauts And The BSA]
+
* [http://www.scoutparents.org/filestore/ppt/MISSIONFAMILYPowerPointFall2008.ppt Mission Family PowerPoint] - Explains the program their child has joined.
-
[http://www.scouting.org/Media/FactSheets/02-516.aspx Eagle Scouts]
+
* [http://www.scoutparents.org/filestore/xls/WaystoInvolveParentsinTheirPack.xls Ways to involve parents in their Pack] - Excel spreadsheet of tasks explained in common terms.
-
''A Presentation That Will Enable You To Effectively Talk About How Scouting Can Help Schools Achieve Their Goals. Potential Audience: PTA, PTO; Educational Support Groups; Community In Schools Organizations.''
+
* [http://www.scoutparents.org/filestore/xls/WaystoInvolveParentsinTheirTroopTeam.xls Ways to involve parents in their Team/Troop] - Excel spreadsheet of tasks explained in common terms.
-
* [http://old.scouting.org/relationships/ppt/csa.ppt The Case For School Access Powerpoint Presentation] - ''Information Specifically About How Scouting Supports Academic Success. Potential Audience: PTA; PTO; Educational Support Groups; Community In Schools Organizations.''
+
* [http://www.scoutparents.org/filestore/xls/WaystoInvolveParentsinTheirCrewShip.xls Ways to involve parents in their Crew/Ship] - Excel spreadsheet of tasks explained in common terms.
-
* [http://old.scouting.org/relationships/ppt/sas.ppt Schools And Scouting: Working Together For Youth (Powerpoint Presentation)] -
+
* [http://www.scoutparents.org/filestore/pdf/34576.pdf Let's Go Scouting comic book]
 +
* [http://www.scoutparents.org/filestore/pdf/34577.pdf Cub Scout volunteering indicator form]
 +
* [http://www.scoutparents.org/filestore/pdf/34579.pdf Boy Scout volunteering indicator form]
 +
* [http://www.scoutparents.org/filestore/pdf/34581.pdf Scouting Orientation Guide pamphlet] - 28-page pamphlet provides an overview.
 +
* [http://www.scoutparents.org/filestore/pdf/34582.pdf Scouting Builds more than just campfires brochure]
 +
* [http://www.scoutparents.org/filestore/pdf/32196.pdf Scouting the Chartered Organization brochure]
 +
* [http://www.scouting.org/FILESTORE/pdf/02-558.pdf Astronauts And The BSA]
 +
* [http://www.scouting.org/Media/FactSheets/02-516.aspx Eagle Scouts] - Facts from the BSA
 +
* [http://old.scouting.org/relationships/ppt/csa.ppt The Case For School Access PowerPoint Presentation]
 +
* [http://old.scouting.org/relationships/ppt/sas.ppt Schools And Scouting: Working Together For Youth (PowerPoint Presentation)]
 +
* [[Media:Mike Rowe-Dirty Jobs Eagle Letter.pdf|Mike Offers a Potential Eagle Scout His Eagle Perspective]] {{PDF}} Eagle Scout Mike Rowe of Dirty Jobs on what it means to be an Eagle Scout.
;Advertising
;Advertising
-
* [http://www.scouting.org/Marketing/Resources/Billboards.aspx Billboards] - an excellent way to increase the visibility and awareness of Scouting within your community.
+
* [http://www.scouting.org/Marketing/Resources/Billboards.aspx Billboards] - an excellent way to increase the awareness of Scouting within your community.
* [http://www.scouting.org/marketing/resources/printads Print Ads] - provides samples of print ads.
* [http://www.scouting.org/marketing/resources/printads Print Ads] - provides samples of print ads.
* [http://www.scouting.org/Marketing/Resources/PSAS.aspx Public Service Announcements] - PSA's in a variety of formats.
* [http://www.scouting.org/Marketing/Resources/PSAS.aspx Public Service Announcements] - PSA's in a variety of formats.
-
* [http://www.scouting.org/FILESTORE/marketing/doc/APrelease.doc News Release Sample] - annotated word file provides a model for news releases in the style used by the Associated Press (AP).
+
* [http://www.scouting.org/FILESTORE/marketing/doc/APrelease.doc News Release Sample] - model news releases in the style used by the Associated Press (AP).
-
* [http://www.scouting.org/Marketing/Resources/PowerPoint.aspx Powerpoint Presentation Templates]
+
* [http://www.scouting.org/Marketing/Resources/PowerPoint.aspx PowerPoint Presentation Templates]
* [http://www.scouting.org/Marketing/Resources/Presentations.aspx Sample Presentations] PPT's that you can tailor
* [http://www.scouting.org/Marketing/Resources/Presentations.aspx Sample Presentations] PPT's that you can tailor
-
 
-
;Recruiting Leaders
 
-
*[http://www.scouting.org/filestore/pdf/02-822.pdf Become a Scout Volunteer!]
 
;Cub Scouting
;Cub Scouting
-
*[http://www.northernstarbsa.org/Forms/Recruitment/Resources/2008RoundupGuidebook.pdf 2008 Roundup Guidebook.doc]
+
*[http://www.northernstarbsa.org/Forms/Recruitment/Resources/2008RoundupGuidebook.pdf 2008 Roundup Guidebook.doc] - Northern Star Council's Version of Cub Scout Round Up Campaign Guidebook #13-253.
-
Northern Star Council's Version of Cub Scout Round Up Campaign Guidebook #13-253.
+
*[http://www.northernstarbsa.org/joinscouting/Recruit.aspx Dozens of other great recruiting resources from Northern Star Council]
 +
* [http://www.lasallecouncilbsa.org/dunes/Membership/Cub%20Roundup%20Resources.htm LaSalle Council's Roundup Materials]
;Organizing a new unit
;Organizing a new unit
Line 111: Line 148:
;Help finding chartering organizations
;Help finding chartering organizations
-
* [http://www.scouting.org/FILESTORE/marketing/pdf/02-835.pdf Be Prepared/I Am Prepared] - an eleven-page brochure that provides information about each of the BSA's programs and their relationship to chartered organization
+
* [http://www.scouting.org/FILESTORE/marketing/pdf/02-835.pdf Be Prepared/I Am Prepared] - information about each of the BSA's programs and their relationship to chartered organization.
* [http://www.scouting.org/media/relationships/letters.aspx Letters Of Endorsement] - Agreements Between Many National Organizations And The Boy Scouts Of America to have local units.
* [http://www.scouting.org/media/relationships/letters.aspx Letters Of Endorsement] - Agreements Between Many National Organizations And The Boy Scouts Of America to have local units.
* [http://www.scouting.org/Media/FactSheets/02-507.aspx Community Organizations And The Boy Scouts Of America]
* [http://www.scouting.org/Media/FactSheets/02-507.aspx Community Organizations And The Boy Scouts Of America]
* [http://www.scouting.org/filestore/pdf/03-233.pdf Rotary International and Scouting]
* [http://www.scouting.org/filestore/pdf/03-233.pdf Rotary International and Scouting]
-
* [http://old.scouting.org/relationships/ppt/da.ppt 40 Developmental Assets] [Powerpoint] - how the Cub Scout and Boy Scout programs support the developmental assets.
+
* [http://old.scouting.org/relationships/ppt/da.ppt 40 Developmental Assets] [PowerPoint] - how the Cub Scout and Boy Scout programs support the developmental assets.
 +
 
 +
;Venturing
 +
* [http://old.scouting.org/venturing/support/resources/pdf/recruiting.pdf Recruiting Venturers]
 +
* [http://old.scouting.org/venturing/support/resources/pdf/25-200.pdf Venturing Highlights]
 +
* [http://old.scouting.org/venturing/support/resources/pdf/25-309.pdf Venturing Marketing Guide]
 +
* [http://old.scouting.org/venturing/support/resources/pdf/25-353.pdf Sea Scouts Brochure]
 +
* Have each youth complete the Venturing Activity Interest Survey.

Current revision

Recruiting goes on every day, not just at a one-night meeting.
Expect half of the families to plan their fall commitments in the spring.
Follow-up again with the rest at your fall roundup.

W.D.Boyce New Unit Organizer Award
Recruiter Strip

Contents

Recruiting is also called "Roundup," "New Scout Orientation," "Race to Cub Scouting," or "School Night for Scouting"

Your spring and fall recruiting events are vital for your unit. With a spring roundup, you can recruit before they commit to other fall activities. New Scouts will get to go to Camp this year. Your summertime calendar is packed full with the trips, events, and camping they want. Parents who plan ahead can make great new leaders.

“A boy on joining wants to begin Scouting right away.”
Robert Baden-Powell

Your fall recruiting is important too. This is when you get another chance to recruit the ones you missed in the spring. Don't focus on the activities they just missed but what is still coming up.

Your program and your calendar will sell them on Scouting. Make sure that your calendar is planned months or a year in advance and stocked full of great events. Make sure to include all of the council and district events you can. Prepare a simplified, one-page calendar for recruiting. The most important sales flier you have is your busy calendar.

Your other tool will be a good recruiting flier. Your district executive can provide the recruitment fliers and posters.

Don't forget how flexible we are. If they miss a sports practice, they may not be able to play the next game. But in Scouts, you can miss a meeting or even a season and still be welcome.

The Six P's of Recruiting

Purpose

Have a clear purpose:

  • Every boy deserves the chance to be a Scout.
  • Sign up Cub Scouts and Webelos into existing packs as well as Boy Scouts and Venturer
  • Recruit parents to be unit leaders and committee members
  • Organize new units in areas we are not currently serving.
  • You are "Here for the boys." Help every boy succeed, not just your own. Help every unit succeed, not just your own.

Plan

Involve everyone in the plan:

  • Ask every leader to participate. You need everyone's help that night and as you publicize the event.
  • Ask your district for help with Informational fliers and posters.
  • Ask other units to buddy up with you. "A Scout is Helpful." Work with each other.


Promote

A new Scout will rarely find you. You have to be pro-active and invite them, often several times.

  1. Ask each Scout to invite two friends. Referrals are your best prospects. If their buddies join, your Scouts are more likely to stay in too. Show them the Recruiter Strip they can earn.
  2. Ask your chartered organization to distribute your fliers. Go to their meeting and show them all you do.
  3. Ask your committee to take recruiting fliers to PTO, Religious Organizations, Sunday Schools, sports teams, clubs, etc.
  4. Ask local newspapers to run an article about a recent event and include details of your upcoming orientation.
  5. Ask local radio, TV stations, and cable providers to run Public Service Announcements you can get from your district.
  6. Ask if you can do fliers, boy talks, and an open house in area schools. Your district executive should have contacts with school administrators.
  7. Ask your past prospects who have not signed up yet to come this time. You may need to invite them several times.

Use all seven ways to promote your unit. Note that the key word is Ask. Use your resources. Brainstorm other ideas.


Present

Hold the roundup where the unit meets or at their school. Make it a brief, upbeat, and well-planned rally. Don't talk about the past or use jargon like DE" or "FOS" as this can scare off new families.
Setup - 30 minutes early and to be ready for early arrivals. Leaders and Scouts only attend if they are in Uniform.

Gathering Activity
  • Ask everyone who attends to sign in with their Name, Home Phone, Cell Phone, Email, Scout's Name, and grade.
  • As they come in, pass out applications, fliers, and your calendar. Ask everyone to fill out the forms. Have plenty of pens.
  • Don't stand in a click with your friends. Have a leader walk each prospect to a table and help them.

Opening - 4 minutes: Opening Flag Ceremony. Pledge of Allegiance. Very BRIEF remarks. Introduce your leaders.
Presentation - No more than 8 minutes.

  • Let the Scouts tell about their favorite upcoming activities: trips, camping, Summer Camp, Pinewood Derby, etc.
  • End the group meeting in a few minutes. Adults: Don't overwhelm them with stories, facts, and figures.
Register
  • Leaders continue to meet with families one-on-one to answer questions.
  • Register new youth members. Explain what they need to know one-on-one. Don't overwhelm them. Ask, "Do you have any questions?"
  • Have unit t-shirts available as a gift or at a small cost. If they leave in your t-shirt, they will come back.
  • Consider light refreshments such as punch and granola bars.

Closing - Thank them. Announce the unit's next meeting date and a Welcoming Activity (picnic, bowling, etc.). Closing Flag Ceremony.


Parents

Scouts with involved parents are more likely to stay in Scouts. Recruit adults to at least help if not be the leaders. These are great tools to help find out what parents can offer. Involve everyone. Scouts with "drive-by" parents won't last.


Persistence

  • Call everyone who signed up to again welcome them and confirm information. Do not rely just on email.
  • Call everyone who didn't sign up in a few days and see if they have any questions. Can you call them again in a week?
  • Call your prospects again in a week. People often need to be asked several times.
  • Call your prospect again just before your next orientation. The ones you missed last time are some of the best prospects next time.


Recruiting Suggestions and Ideas

Whenever possible, coordinate your large recruiting events with other Units in your area.

If you are sending home flyers, contact the Superintendent or Principal of the school to ensure that you have permission.

If you have an extended time were you will talk with parents consider asking a Troop or Order of the Arrow members to take the Scouts and prospective Scouts outside (or to another room) to play Scouting games.

Use multiple resources for publicity whenever possible. If your Chartering Organization has a newsletter, or involves families with appropriately aged children, ask if you can publicize your event via them, or make a presentation to them. If any major events are going on within your unit, invite local media outlets to profile your group and report on the events. Submit major events to public calendars.

Contact any lapsed members personally. If a boy dropped out of the unit halfway through the year, a phone call to him or his family may encourage him to rejoin.

Have the existing Cubs go to school in uniform on the night their pack/den meets. At this age many boys really want to get a uniform and will be drawn into the game.

Resources

General
Advertising
Cub Scouting
Organizing a new unit
Help finding chartering organizations
Venturing
Personal tools
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